Tag Archives: fortification cereals

When less is not more

I couldn’t help but notice the recent splash on social media about Marks & Spencer’s new line. However, it wasn’t referring to this season’s update of their classic ware but rather the launch of their ONLY…INGREDIENTS range of breakfast cereals. The excitement around the name, itself, was very intriguing. I mean, didn’t their other cereals also contain at least some ingredients? Despite this, the managing director posted online that M&S had always been the leader of having the ‘cleanest’ food and their new range was pushing the boundaries once again. Reading that, I wondered exactly what breakfast boundaries they were trying to breach and why they felt the need to ‘clean’ up their cereal. Especially when the debunked trend for clean eating had collected as much dust over the past ten years as most people’s long defunct spiralizers. I hoped that ‘clean’ wasn’t making a comeback anytime soon although…there were also rumours of skinny jeans making a resurgence. I had to dive deep into the M&S breakfast aisle to find out if a bowl of their clean cereal would make a good start to the day.  

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